Aplat Design, founded by Shujan Bertrand, is a multidisciplinary industrial design and soft goods development consulting service specializing in zero-waste lifestyle products. Our clients in the Bay Area are diverse, ranging from restaurants and wineries to smart zero-waste homes, consumer lifestyle brands, and retail companies.

Good Design = Zero Waste. Aplat is proud to be a design-led company committed to zero waste. When designing soft goods, we meticulously engineer every pattern to minimize pre-consumer waste in the manufacturing process. Each client engages with a Circular Design Strategy that we’ve customized for zero-waste and upcycled product development solutions, helping them achieve their carbon-neutral goals.

Good Design = Responsible Manufacturing. We partner with clients to develop and manage production operations through trusted factories, suppliers, and resources, to kickoff new product collections, prototype samples, and launch products quickly.

Shujan Bertrand, Industrial Designer, 25 years of experience. 

• Human-Centered Design Strategy

• Sensory Design Strategy

• Brand Strategy

• Product Concept Sketch

• Storyboard Sketch

• Product Roadmap

• Design Research & Development

• User Journey Map

• 2D & 3D CAD

• Graphic Design and Illustration

Soft Goods Design Consulting

• Product to Market Strategy for DTC and Wholesale

• Circular Design Strategy for Cut & Sew Production

• Design and Manufacture Strategy

• Custom Graphic Design & Prints Production

• Custom Label and Hangtag

• Sewn Prototypes

• Sewn Samples

• Pattern Development

• Technical Specs Packages

• Marker Development

• Cut and Sew Production Runs (6-10 week lead times)

• Material Research & Sourcing

• Supply Chain Strategy

• COG’s strategy and pricing for wholesale and retail

Contact to inquire about production services and costs.